Summary
The Saint Hilaire
Point Marina (hereinafter referred to as SHPM) is a private base marina services company.
The venture is a start-up undertaking and the principal, Andrew Mitchell sees SHPM as becoming the local
leader in marina services chandlery sales. This Business Plan was constructed as a document to offer the information that
is needed to allow a firm decision for a profitable investment by outlining the concept for SHPM, detailing the current
financial situation, forecasting the financial projections, documenting the approach methods, and demonstration the enthusiasm,
capabilities, and background of the principal and management team.
The SHPM will be located on the island
of Bequia. Not only is the location for the marina an ideal one, but the island of Bequia is a unique place to be.
The SHPM is not endeavoring to operate as a full service Marine. It will however have the capacity to offer all of the following
: slip sales or rentals, condominium sales or rentals , boat repair, rental stores services , bars and restaurant services,
gasoline, fishing area, slip rental will be provided using 160 slips on the estimated 350ft of water front. Retail chandlery
supplies will include: paint, varnishes, marine fasteners, chains, ground tackle, and marine cleaning supplies.
The
Principal, Andrew Mitchell, has extensive experience in managing and servicing yachts of all sizes. He has worked within
the industry for upwards of twenty years. Mr. Mitchell is experience in all phases of charter and yacht management. He has
vast knowledge of yachts and customer services. He also has many industry contacts and an in-depth knowledge of the market.
Andre Mitchell has extensive leadership/management skills as well as being an innovative and creative character. he
is a hardworking , philosophical leader and businessman, coupled with the enthusiasm and direct experience in this specific
business, to make SHPM successful.
SHPM is seeking investment financing in the amount of approximately EC$
129.25 million. the funds will be used to
1. Procure the land
2. Carry
out preliminary works (architectural plans and drawings, surveys, environmental study, soil tests, appraisal / valuation reports,
estimates)
3. Build the infrastructure / buildings for the Marina
4. Purchase
equipment and supplies
5. Working capital
A number of potential investors have
been short- listed
SHPM will target local, regional and international yachtsmen through new- papers and magazine
advertising , organization involvement, promotions and internet marketing. The boating market continues to increase and gain
popularity in St.Vincent and the Grenadines. SHPM will capitalize on this business opportunity.
SHPM projects
conservative gross revenues of ^ES$153.5 million primarily from slips and condominiums sales / rentals with a per-tax
profit of EC$ 68.5million, by the second year of operation. By the 5th year it is expected that all marina slips and condominiums
would have already been sold, thus sales would even out. ^EC$ 35.9 million in gross sales is projected for this year; most
of it being derived from marina slips and condominium, rental and maintenance fees. per-tax profit of ^EC$5.1 million is expected
for this year. Details are provided in the revenue section of this business plan;
(sections 3.10 and 4.4).
For the investors in this project, providing that the marine slips and condominiums are sold within the first
three years as its projected within this plan, their investment will possibly be recovered by the end of the third year
of operation. A conservation annual return on investment, from then on, could exceed 3% annually, PLUS the equity appreciation
realized upon any future sale of the business. Investors are invited to invest in this business venture. The enthusiastic
pioneer of SHPM is confident in his ability to develop, expand , and facility into a profitable and pound small island
state business.
This business plan addresses SHPM's business situation, future goals and financial
situation. It is organized in such a way as to describe the company / project start-up, function and in-depth management within
the company analysis. The market analysis features the specific services offered by SHPM, promotional campaign, competitive
situation and industry classification. The financial analysis outlines the feasibility of SHPM as a going concern.
The business plan is also intended to highlight the technical feasibility and economical viability of the venture.
The principal of SHPM is confident that operational efficiencies and profit ability will lead to a successful business.
Particulars:
2007 2008
2009 2010 2011
Personnel
Burden 3.5%
3.5% 3.5% 3.5% 3.5%
Interest Rate
12% 12%
12% 12% 12%
Payment Estimator 30
Days 30 Days 30 Days 30 Days
30 Days
Tax Rate
0% 0%
0% 0%
0%
Collection Estimator 30
Days 30 Days 30 Days 30 Days 30
Days
Sales on Credit
10% 10% 10%
10% 10%
Bequia is a very special Island.
It is located approximately nine miles off the southern tip of St.Vincent. It is just about ten miles by one mile in size
(the largest of the Grenadines island ) but it has remarkable charm and an astounding amount of attraction to offer. Its pint
-size town, Port Elizabeth, has one of the most appealing and most atmospheric water -front in the Caribbean. During the in
season (tourism), hundreds of yachts anchor in the bay and the sailors from the yachts aid in maintaining the liveliness of
the bars and restaurant that stretch along the shoreline walk-way. The in season
in Bequia runs from December to May
but the island has an almost supernatural charm that makes it lovely to visit at any time of the year.The incredible amount
of yachts that visit Bequia gives an indication of the need for complete marina services on the island.
